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The Impact of Color
When you think of some of the world’s most famous brand identities you may think of Coca-Cola’s red, Tiffany’s blue, Starbucks’ green, or McDonald’s yellow arches. All of these colors were strategically chosen and implemented to effectively impact targeted markets.Color is one of the most important brand identity elements a... -
Top 7 Ways You Might Be Hurting Your Brand
Do you often wonder what you could do to improve your marketing results at work? Here is a list of the “Top 7 Ways You Might Be Unknowingly Hurting Your Brand”, in addition to 7 ways you can start working to fix those problems. 1. Marketing to the “Marketing... -
5 Ideas for Medical Device Packaging
Many modern business mantras share a common belief – in order to thrive, one must “think outside the box.” One wonders, then, why in an industry known for innovation, so few life science companies embrace this saying the way they ought to do. Unlike their laboratory work, life science companies... -
The Science of the Spinoff
The Situation In 2003, Cardinal Health launched a rebranding campaign that gave the company a new visual identity. As a product of the rebranding, Cardinal wanted to show the public how it had expanded its offerings and diversified its areas of expertise. Unfortunately, the result was somewhat unfocused, causing their... -
How Philips Acquired Good Health
The SituationIn 1998, the revenue generated from Philips Medical Systems represented only 6% of Philips’ overall sales revenue.Fast-forward 10 years. The sector, now called Philips Healthcare, represents approximately one-third of Philips’ total sales globally (EUR 8 billion out of EUR 25 billion). Diving deeper into those numbers, Philips Healthcare’s growth becomes...